FREE TOOL / HVAC estimates
Free HVAC Markup vs Margin Calculator
See why 30% markup and 30% margin produce different quote prices. Enter your own included job costs and compare the formulas instantly.
The two formulas
Markup: estimated price = included cost × (1 + markup percentage).
Margin: estimated price = included cost ÷ (1 − target gross margin percentage). The gross margin produced by a marked-up quote is (price − cost) ÷ price.
All costs must be verified for a real HVAC job. This calculator is not an HVAC load calculation, system-sizing tool or compliance assessment. Changes and approved additions can alter the actual job margin.